Austin, Texas

Recorded with Sonobeat in 1967 & 1968
One commercial 45 RPM release on Sonobeat Records (1968)
Gilbert Shelton (artist) and Belmer Wright (photographer) collaborate to create the Conqueroo single sleeve
From left, Charlie Pritchard, Gerry Storm, Bob Brown, Ed Guinn, plus kids and dog

The ostensible "A" side of the Conqueroo single; this promo copy is rubber stamped with a so radio stations and record reviewers will know the preferred side

If any Austin group of the late '60s can be called the Vulcan Gas Company's de facto house band, it has to be the Conqueroo. Although the Vulcan is self-billed as a psychedelic concert hall, Conqueroo is psychedelic only at the outer edges of the genre, playing an eclectic fusion of folk, rock, jazz, and blues, punctuated by wandering, trippy lyrics performed with a dash of histrionics. Many of the band's sets feature long, complex free-form jams, a trait sometimes associated with psychedelic music. Regardless how categorized, Conqueroo is a Vulcan perennial and is featured prominently on Vulcan handbills and posters – from the hall's opening in October 1967 until its closing in mid-1970. The band often shares the stage with the 13th Floor Elevators, Johnny Winter, and Shiva's Headband. Sonobeat co-founders Bill Josey Sr. and Rim Kelley (Bill Jr.) first hear Conqueroo perform in January 1967 double-billed with the 13th Floor Elevators at Austin's Doris Miller Auditorium, a concert Rim emcees on behalf of the Elevators, who are the headliners. Ultimately, though, it's Conqueroo's regular performances at the Vulcan, frequently attended by the Joseys to seek out new talent, that convince Bill Sr. and Rim that they should record the group.

Bill [Josey Sr.] said ‘Just go ahead and play your tune.’ Our sessions were pretty easy, comfortable ... [but] the room sounded pretty awful. I was unimpressed by the boom, the crashiness, but I think it turned out pretty well. It certainly captured what we were doing.
Ed Guinn on the Sonobeat sessions, interviewed in Ricky Stein's Sonobeat Records: Pioneering the Austin Sound in the '60s (2014)

Recording sessions at the Vulcan Gas Company – initially in December 1967 and again in March '68 – yield Sonobeat's fifth release and third rock single, a pairing of Conqueroo Ed Guinn's I've Got Time (featuring an enigmatically dramatic, yet strangely reserved, duet) and 1 to 3 (featuring an equally dramatic but uninhibited vocal by composer Bob Brown). Sonobeat uses no fancy recording techniques or special audio effects; the single is nothing short of two great songs performed passionately by great musicians, captured just a little raw at one of Sonobeat's favorite venues, Austin's iconic Vulcan. The Sonobeat single remains the only commercial release by all founding members of the band.

Sonobeat issues the Conqueroo's single with a double-sided black and white picture sleeve designed by legendary Austin illustrator Gilbert Shelton, creator of The Fabulous Furry Freak Brothers underground comic (Gilbert lives with the Conqueroo and other assorted characters in an old house just off the University of Texas campus). Neither side of the single is the "A" side because both songs are equally strong; however, when Sonobeat mails out promo copies to radio stations and reviewers, Bill Sr. rubber stamps 1 To 3 with a , indicating it's the side he believes has the greater potential for airplay.

An imaginative tableau staged by celebrated Austin photographer Belmer Wright (not to be confused with another great Austin photographer, Burton Wilson) completes the Conqueroo's picture sleeve, which has much of the look and feel of one of the famous Vulcan Gas Company concert posters of the era. Belmer also is a co-creator of the Jomo Disaster Light Show, a spectacular liquid light show projected on the walls and ceiling of the Vulcan during performances. Both sides of the single's sleeve are identical except for the song titles, which are hand lettered by Shelton. Shelton's sleeve art refers to "The Conqueroo", as does the Sonobeat single's label, but the group is better known simply as "Conqueroo". The Q in "Conqueroo" on the sleeve forms a long tail through the double OOs, proclaiming "Recorded Live at the Vulcan Gas Co.", but the single actually is recorded before only a small inner circle of band friends and family in an otherwise empty Vulcan – not, as the banner would suggest, during one of the band's public performances. That said, there is an ethereal "other worldness" to Conqueroo's recordings, imparted by the band itself but enhanced by the vast acoustics of the massive cistern under the Vulcan's floor.

Originally scheduled as release R-s104 (this is etched in the single's dead wax), the Conqueroo release moves up to R-s103 on Sonobeat's schedule after Shiva's Headband has second thoughts about the impending release of its Sonobeat single, also recorded at the Vulcan and originally scheduled for release a week or two ahead of the Conqueroo's. Rather than have the acetates (used to make the vinyl record pressing plates) remastered with the new release number inscribed in the dead wax, Bill Sr. has the labels for the Conqueroo single reprinted with the correct release number and proceeds with the Conqueroo release ahead of schedule.

While cataloging the Sonobeat master tapes in 2008, we discover two instrumental tracks recorded during the Conqueroo's March '68 sessions. Both sound like instrumental beds for vocals that are never overdubbed, so the tracks remain incomplete and somewhat mysterious. However, one unfinished track may be titled None of Your Business, Waitress.

Historically, Conqueroo is formed as St. John the Conqueroo in 1966 by Powell St. John, a frequent 13th Floor Elevators collaborator. But St. John along with other founding members Bill Carr and Tom Bright have moved on by the time Sonobeat records Conqueroo. Of the line-up Sonobeat records, only Ed Guinn and Charlie Prichard remain of the founding members.

Artist personnel

Bob Brown: guitar and vocals
Ed Guinn: bass, keyboards, woodwinds, and vocals
Charlie Pritchard: lead guitar, bass, and vocals
Gerry Storm: drums

Sonobeat stereo 45 RPM release R-s103 (1968)

"A" side: I've Got Time (Edward Guinn) • 3:14
"B" side: 1 To 3 (Bob Brown) • 2:17

Released week of April 8, 1968* • R-s103
Produced and engineered by Rim Kelley
Double-sided black & white picture sleeve
Basic instrumental tracks recorded at the Vulcan Gas Company, Austin, Texas, on December 5, 1967, March 18, 1968, and March 23, 1968
Recording equipment: ElectroVoice 665 microphones, Ampex 350 and 354 quarter-inch 2-track tape decks, custom 6-channel portable FET stereo mixer, Scotch 201 tape stock
Vinyl collector information for R-s103

Between 1,000 and 1,500 copies pressed; approximately 100 copies rubber stamped "PROMO COPY"; 1 To 3 side of promo copies also rubber stamped with a to indicate the side radio stations should play
Laquers mastered and vinyl copies pressed by Houston Records, Inc., Houston, Texas (this is the last Sonobeat single to be mastered and pressed by Houston Records)
Double-sided black and white picture sleeve
Label blanks and picture sleeve printed by Powell Offset Services, Austin, Texas
In the dead wax:
   I've Got Time: LW (believed to be Longwear) and RS-104A-1
   1 To 3: LW (believed to be Longwear) and RS-104B-1

Unreleased Sonobeat recordings

Unidentified instrumental #1 (possibly None of Your Business, Waitress)
Unidentified instrumental #2


Final word

Travis D. Stimeling gives a nod to the Conqueroo and Sonobeat in his 2011 book Cosmic Cowboys and New Hicks: The Countercultural Sounds of Austin's Progressive Country Scene, counting the Conqueroo among the more progressive bands of the era and calling out its interracial personnel, unusual during Austin in the '60s. Notably, Ed Guinn was the first African-American member of the University of Texas Longhorn marching band before co-founding the Conqueroo. Ed's also quoted frequently in Barry Shanks' 1994 book Dissonant Identities: The Rock 'n' Roll Scene in Austin, Texas to illustrate the diversity of Austin music in the '60s and '70s. And, Ed's a man of many talents: he appears as a cattle truck driver in Tobe Hooper's 1974 cult classic The Texas Chainsaw Massacre, filmed around Austin and Central Texas.
An attempt to capture both Conqueroo song titles in one image
The December 5, 1967, instrumental backing tracks master tape
Lead guitarist Charlie Pritchard